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The Home of Swedish Modern - Svenskt Tenn

The incredible story of the creation of a design partnership between a young, single Swedish woman and a Viennese architect, nearly 10 years her senior, that came to epitomize Swedish Modern.

$15 (1 hr)

Category: @Palm Springs, @Annenberg Theater, Presentation, Talk

Photo Gallery
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Estrid Ericson, a young, single Swedish woman, and Josef Frank, a Viennese architect nearly 10 years her senior, would become the powerhouse duo who, with their strong vision, grew the design company Svenskt Tenn.  They facilitated a movement, a new interpretation of functionalism, softer and inspired by nature, and together succeeded in creating a design partnership that came to epitomize Swedish Modern.

A form of modernism that incorporates traditional features, materials and motifs, both regional and national, the aesthetics of Swedish Modern were established in the 1930s, during the modernization of the country. Extensive urban expansion made housing issues more prominent in political and public debate, as did design and home decoration. The desire to improve, beautify and simplify life were important elements in the spirit of these times and together spearheaded this new design movement.

Svenskt Tenn, became the firm most associated with the interior design style of the time. Today, nearly 100 years later, the company still holds a prominent position in home décor in Sweden while also having established itself as an iconic global brand. Come and enjoy this fascinating story as presented by Paul Ortega and Annalisa Capurro, both of whom have a personal connection to Sweden and Svenskt Tenn.

Paul Ortega is a landscape designer and former programmer for Modernism Week.  He has traveled to Sweden many times in the past 35 years and is a frequent visitor to Strandvägen 5, Stockholm, the home of Svenskt Tenn.

Annalisa Capurro, aka @ms.modernism, is an interior designer, design educator, architectural historian, speaker, preservationist and architectural photographer with a passion for educating and inspiring others to appreciate and preserve modern architecture. Now the owner of the award-winning Jack House (1957) in Sydney, Australia, Annalisa previously had the pleasure of working with Svenskt Tenn while living in Europe.


Things to Know
This event is for ages 12 and older.
The entrance to the Annenberg Theater is located behind the Annenberg Theater Box Office, adjacent to the Palm Springs Art Museum's North Parking Lot.
Ample free public parking is available in the multi-level public garage across from the Palm Springs Art Museum.
Handicap parking is available. This event is wheelchair accessible.
The organizer of this event is Modernism Week.

Event Check-in Location 
Annenberg Theater,  Palm Springs Art Museum, 101 N. Museum Dr., Palm Springs, CA 92262
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Photo Credits: Interior by Svenskt Tenn, Exhibition 'Frankly Yours' by India Mahdavi for Svenskt Tenn, Interior by Svenskt Tenn, Textiles by Josef Frank for Svenskt Tenn, Textile Teheran, 1940s, by Josef Frank for Svenskt Tenn, Estrid Ericson and Josef Frank, photographed by Lennart Nilsson for Svenskt Tenn

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